The Solo Studio: How I Built a Business Without Trying to Become an Agency
Kevin Craft
Kevin Craft,
Kevin Craft Co.
The Solo Studio: How I Built a Business Without Trying to Become an Agency
Kevin is a brand identity designer and strategist based in Dallas, with 15 years of experience in the field and six years running his own studio. His work focuses on brand identity and packaging, built on the belief that strategy should lead design, not follow it. Rather than scaling into a larger agency, he's kept his studio small and hands-on, favoring close collaboration over volume. Alongside client work, he also teaches his process to other designers through an online course.